You know, I never thought that setting up a Photography business in Blackpool at nearly 50yrs old would be so difficult.
I know, your shocked right? Its true though, I turn 50 in February!!
Not difficult so much as challenging. Times and technology have changed and improved since my younger days. It seems now that social media in its many formats is the way to gain attention. Facebook, Instagram, Google+, Pintrest, twitter to name but a few. I have learnt a lot recently, especially from my friends Ollie and Mickey at OVA Creative, in Lytham St Annes, (who themselves have recently been setting up their own business) have helped me design and implement this site. In my day, business websites were in they’re early stages of development and were very simple affairs. You were lucky to have your logo, a few samples and contact details.
Nowadays however, websites are far more advanced with tools such as content builders, allowing you to pretty much create your own bespoke site as you like. Now I have to learn a whole new program called WordPress. Some of you may know of it but because I like to be hands on, I want to understand how it all works and be able to update it and do these blogs without bothering other people…..”Ollie how do I do this? Ollie how do I do that?” Then you have to use various forms of Social Media to bring customers to your website. In my case. www.20twentyphotography.co.uk. It’s all about them hashtags #. I guess, It’ll all become natural to me as time goes on, but at my age learning is quite difficult lol.
If I’m honest, I don’t fully understand how hashtags work, but on reflection I don’t need to know either. As long as I think of keywords that people may search for and stick a hashtags in front, I get my images out there resulting in footfall on my website. All very clever. The challenging side of it for me at least is constantly finding images and content to post. It turns out that now I’ve started writing blogs, I have to hashtag them too!!!
“Dammit Ollie, I’m a photographer not a web designer!” 😉
The legalities of using some images that feature people, sometimes prohibit they’re use unless the client has signed a model release form….more on them in another blog. I have many thousands of images that i cannot use for this very reason. On the plus side however, It forces me to go out and get more clients and hence more money.
Thanks for reading. Ian